Building Your Audience

The audience is the set of Bitcoin addresses that will receive your inscriptions. Skrybit gives you two ways to build it — on-chain cohorts and manual targets — and you can combine both in one campaign.

Option 1: Cohorts (audience from on-chain behavior)

A cohort is a saved audience derived from real Bitcoin activity. Skrybit indexes the chain itself (ordinals, BRC-20, runes activity) and lets you target wallets by what they actually do:

• Prebuilt cohorts — ready-made segments like ordinals whales or recently active traders. On mainnet these are large, live segments (hundreds of thousands of wallets), refreshed from chain data.
• Custom cohorts — build your own from criteria (activity type, volume, recency, holdings), preview the size before saving, then save it under a name for reuse.
• Enrichment — optionally attach trader profiles, labels, and social handles to a cohort’s wallets so you can slice the audience further and report on who you reached.

Cohorts are network-scoped: a mainnet cohort targets mainnet wallets, a testnet4 cohort targets testnet4 wallets. Cohorts can be refreshed to pick up new chain activity before launch.

Workflow

1. Preview — define criteria and see the audience size instantly.
2. Build — save the cohort under a key when the size looks right.
3. Enrich (optional) — attach profiles/labels for reporting.
4. Attach — create the campaign from the cohort (or add it to one).

Option 2: Manual targets

Already know exactly who should receive the drop? Add addresses directly to the campaign as manual targets — paste a list of addresses (a snapshot from your community, an allowlist, partner wallets). Manual targets and cohorts coexist on the same campaign.

Sizing matters

Your audience size × collection items (per your distribution mode) is the inscription count — the single biggest factor in campaign cost. Preview cohort sizes and prune your audience before estimating, not after funding.

Next: Estimating Cost.